Bollywood star Shraddha Kapoor is making headlines as she prepares to unveil the inaugural digital cover of Screen, a prominent film publication. The unveiling is a significant moment for both the publication and the actress, who is known for her roles in films such as Aashiqui 2 and Stree.
The event promises to be a celebration of cinema and its connection with contemporary technology, marking a new chapter in how film-related content is presented to audiences. Fans can look forward to exclusive insights and behind-the-scenes glimpses into Kapoor’s upcoming projects as part of this launch.
This initiative reflects a broader trend in the entertainment industry, where digital platforms have become vital for reaching audiences.
Reacting to the news of Screen’s relaunch, Bollywood’s most famous publicist Dale Bhagwagar posted on social media: “The relaunch of The Indian Express publication Screen in a new digital avatar is big news for Bollywood. Once upon a time, Screen was not just another film publication; it was a pioneer in entertainment journalism. In its print newspaper and tabloid avatar, it stood as a beacon of ethics and class, delivering in-depth, credible and nuanced coverage of every major and minor event in the film industry.”
“Unlike other publications that veered towards sensationalism, Screen earned a reputation for journalistic integrity, ensuring that both the artistry and business of Bollywood were represented with equal sophistication. It was the ultimate authority in Bollywood coverage, setting benchmarks for the entire industry. A feature in Screen was seen as a stamp of credibility for films, stars and industry players alike,” added Bollywood’s only PR guru.
Dale Bhagwagar is widely termed as the Father of Bollywood PR for having started the first PR agency in Bollywood, bringing organization and structure to entertainment PR at a time when the industry only had solo publicists.
In his social media post, he further said, “Before I turned to PR in 1997, I was a journalist for 11 years. Apart from writing film reviews for The Indian Express, Screen was one of the publications I wrote for in 1996-1997. In those days, Rauf Ahmed was the editor of Screen. I did a couple of cover stories for its supplement Screen Channel and even had a full-page music column where I broke a lot of news stories.”
The relaunch of Screen marks an exciting new era for entertainment journalism in India. As it opens avenues in the online realm after a long break, it is expected to aim to reclaim its position as a trusted source of information while adapting to modern consumption habits.
This initiative not only signifies a revival of an iconic publication but also highlights the ongoing evolution within the media sphere β ensuring that Screen continues to be at the forefront of Bollywood coverage in this contemporary environment.
